When your business is to be involved in the art of setting or marketing trends, its important to set your sights on originality and customizability. Companies such as Apple and Braun have developed and used great design principles to guide the simple designs of their products, often allowing for more customizability. Check out Dieter Rams’ Ten Principles for Good Design. Take some inspiration from nature and things that exist all around you, but one of the secrets to originality is combination. Essentially, by combining features of things around you, you might be surprised at what you come up with. Look at whats trending in other cultures, notably China and Japan, and you’re likely to get a glimpse at what’s coming next. Sellers on Etsy, Amazon Handmade, Shopify, StoreEnvy and Artfire are setting many of the global trends that eventually hit local and mainstream stores.
What’s been trending over the past few years? A few examples: apps, social media, online shopping, v-logging, leggings, hair feathers, silicone and fit watches, instant cameras, the re-emergence of LP Albums, geek novelties, geometric succulent terrariums, pink himalayan salt gifts, novelties and giftware, etc.
Newer Technologies: Drones, Virtual Reality, 3D Printing, Laser Cutting/Etching/Engraving Wearable Technologies, SmartHome devices and solutions, etc.